We built the company that we’d want to do business with.

We hope you do too.

Client Focused

Yelp Index Gurus Customer ReviewsFrom the way we have structured our business, to the way we manage portfolios and the investment philosophy we follow, our approach is designed to ensure that servicing clients is our main focus.
Our mission is to educate clients, help simplify and organize their financial lives, and create peace of mind both for today and the future.

We don’t sell any financial products nor do we receive any commissions. Our only compensation is what you pay for our professional advice. Our complete focus is on what is best for you.


As a fully independent firm, our interests are completely aligned with our clients. Our allegiance is solely to our clients—we are not owned by or affiliated with any financial entity such as a brokerage firm, investment bank, or money manager.

Index Gurus is a fee-only Registered Investment Advisor corporation in the State of California, located in the San Francisco Bay Area.  As a result, Index Gurus is a licensed Fiduciary so we will always serve your best interest, like a CPA or attorney.


We have fully outsourced all administrative activities to TD Ameritrade Institutional, which enables us to focus our time and attention on servicing client needs, managing client portfolios, and advising our clients on their important financial decisions. Unlike most advisory firms, we are not burdened by the obligation to supervise, train, and manage a support staff.


cfp_pride_stamp_FarukJafferSince 1997, Faruk Jaffer, CFP®, ChFC®, has worked at various Wall Street firms.  Through  serving individual investors and small business owners at mutual fund, asset management and retail firms, he is an expert in money management. Along with other experts like CPA’s and estate attorneys, we will work together as your financial team.

No hidden fees

We believe everyone is entitled to the best price we can offer. Our prices are public, published right on our site, and no hidden fees.

Institutional Access

  • Research: We get insights from leading third party providers to help you make smart portfolio decisions.
  • Tools: We use interactive tools like Morningstar Advisor Workstation, bond laddering and portfolio construction software to find the best possible solution.
  • Access: You get access to more investment solutions, including institutional shares from mutual funds (which means you can get lower pricing) that come with waived/low minimums.

Account Protection

Your Security Is Our Priority

Through our custodian, we are delivering our clients one of the highest levels of security in the industry — at no cost to you. That means we will reimburse you any cash or shares of securities from your account that are lost as a result of unauthorized activity. We are promising you this protection, which adds to the provisions that already govern your account, in case unauthorized activity ever occurs and we determine it was through no fault of your own.  ( Learn More )


Expect the highest levels of performance given your tolerance to risk.

Find out how we will generate more retirement income or help you to achieve more growth.

Free Discovery Meeting