Serving The Wealth Management Needs Of Individuals, Families, And Businesses In The SF Bay Area

Are you ready to start your journey to a better financial future?

Financial Peace of Mind

Personalized, fee-only and fiduciary financial advice to help you

invest wisely, retire confidently, and enjoy lasting financial peace of mind.

Why Index Gurus?

  1. Actively Managed Portfolios:
    We don’t “set it and forget it.” Our investment strategies are continuously monitored and actively adjusted to align with market conditions and your evolving goals.

  2. Retirement Income Expertise:
    From Social Security optimization to sustainable withdrawal strategies, we help turn your savings into a lasting, reliable income stream.

  3. Tax-Smart Planning:
    We design investment and income strategies with an eye toward minimizing taxes and maximizing what you keep.

  4. Tailored for High-Net-Worth Needs:
    Our services address the complexity of significant wealth — including estate planning, charitable giving, and advanced tax strategies.

  5. Fiduciary, Fee-Only Advice:
    As a fiduciary advisor, we work solely for you — with no commissions, no product sales, and no hidden agendas.

Our Founder

Faruk Jaffer is a CFP® professional and founder of Index Gurus, Inc., a fee-only investment advisory firm he launched in 2004 to help high-net-worth individuals and retirees achieve financial peace of mind. With over two decades of experience in wealth management, Faruk specializes in active investment strategies and retirement income planning tailored to each client’s goals. His fiduciary approach and commitment to transparency have made him a trusted advisor for those seeking clarity, confidence, and lasting financial security in retirement.

How We Actively Manage Your Investments

Watch the video to learn how we position portfolios for long-term success.

See how our research-driven approach helps protect and grow your wealth in any market.

Learn about our services

    • Preservation with growth: Prioritize strategies that grow wealth while protecting downside in volatile markets.

    • Access to expertise: Seek active management with deep research, not cookie-cutter portfolios.

    • Customization: Expect portfolios tailored to personal risk tolerance, cash flow needs, and legacy goals.

    • Clarity on timeline: Want to understand when they can retire and how long their money will last.

    • Confidence in the plan: Value Monte Carlo simulations, contingency strategies, and real-world scenario testing.

    • Lifestyle continuity: Emphasize maintaining quality of life and not outliving their money.

    • Reliable withdrawal strategy: Prefer structured, inflation-adjusted income plans over vague rules of thumb.

    • Tax-efficient distributions: Aim to reduce lifetime tax burdens via tax rates and smart withdrawal sequencing.

    • Integration with Social Security/pensions: Value strategic coordination of all income sources for optimal cash flow.

    • Legacy intent: Prioritize leaving assets to family, charities, or foundations according to specific wishes.

    • Minimizing estate taxes: Want to preserve as much wealth as possible for heirs through trusts and gifting strategies.

    • Control and privacy: Value well-structured plans that avoid probate and ensure confidentiality.

    • Proactive year-round guidance: Expect advisors to look beyond April and advise year-round.

    • Capital gains and income minimization: Seek harvesting and asset location tactics that reduce their tax bill.

    • Collaboration with CPAs: We coordinate directly with tax professionals.

    • Optimized diversification: Want guidance on how and when to unwind concentrated positions without tax surprises.

    • Tax timing strategies: Focus on AMT, ISOs vs NSOs, and 83(b) elections.

    • Liquidity planning: Value a long-term plan to convert equity to retirement assets or lifestyle goals.

    • Multi-generational wealth: Care deeply about passing down financial knowledge and assets responsibly.

    • Support for aging parents or adult children: Often navigating the “sandwich generation” challenge.

    • Planning for life events: Want strategies that adapt to marriage, births, or caring for dependents.

    • Risk mitigation: Want assurance that unexpected events (disability, death, long-term care) won’t derail their plan.

    • Cost vs. benefit analysis: Value objective evaluation of policies rather than product sales.

    • Insurance integration: Seek to align coverage with estate and retirement planning goals.

    • Funding family education: Often want to help fund college or grad school for kids or grandkids.

    • Tax-efficient vehicles: Prefer using 529 plans or trusts as part of broader financial strategies.

    • Balancing with other goals: Want to fund education without compromising retirement or gifting plans.

      • Maximizing total comp: Want a strategic overview of stock options, deferred comp, and retirement plans.

      • Integration with personal wealth: Expect their workplace benefits to be fully incorporated into their plan.

      • Executive compensation planning: Look for expertise in navigating SERPs, RSUs, and ESPPs.

    • Design and Implementation of Custom Plans
      We help business owners maximize retirement savings through the creation of Defined Benefit Plans, Cash Balance Plans, and Profit Sharing/401(k) structures—customized to suit your compensation model and long-term goals.

    • Tax-Advantaged Wealth Building
      These plans can significantly reduce current taxable income while accelerating wealth accumulation.

    • Integrated Business Succession Support
      In parallel, we advise on business transition strategies to ensure continuity, whether through family, employees, or external sale.

  • A Thoughtful, High-Touch Experience
    We work with a select number of clients to deliver the highest level of personalized attention.
    • Investment advisory services are offered by invitation to those with portfolios of $1 million and above.
    • Financial planning engagements start at $2,500 and are designed for individuals seeking clarity and confidence in their financial life.

    Our first step is always a conversation — reach out to explore whether we’re aligned.

Maximize Financial Outcomes

We believe the combination of our independence, a structure that always puts our clients’ interests first, our investment experience makes us unique in our industry.